Liquid Death Defies Potentially Costly Legal Trouble By Renaming Drink As “Dead Billionaire”

Beverage company Liquid Death is disentangling itself from a dispute with golf legend Arnold Palmer’s estate and the Arizona Beverage Company over the naming rights of its half-iced tea, half-lemonade concoction. 

Originally branded as an “Armless Palmer,” Liquid Death faced legal threats from both Arnold Palmer Enterprises and the Arizona Beverage Company, who jointly own the trademark for the iconic “Arnold Palmer” drink.

In response to the legal pressure, Liquid Death opted to rename the drink as “Dead Billionaire.” The company unveiled the updated name and packaging on Instagram over the weekend, emphasizing that the product remains unchanged, but the alteration spared them from a potential legal battle, saying both the estate and Arizona “have far more $$$ to burn on legal fees than we do.”

The revised cans are already available for purchase on Amazon, with plans to hit retail shelves in the upcoming spring. 


Information for this story was found via the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

One thought on “Liquid Death Defies Potentially Costly Legal Trouble By Renaming Drink As “Dead Billionaire”

  • November 29, 2023 12:25 PM at 12:25 pm
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    Pourin a little out for Charlie Munger!

    Reply

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