Lululemon Could Lose Billions As Shares Dive After Forecast Cut

Lululemon Athletica is facing a potential billions in market-value hit after cutting its annual forecast for the second time this year, but the selloff is also exposing a less obvious weakness in its quarterly numbers. Nearly 30% of the company’s reported Q2 EPS came from tariff refunds and associated interest rather than its underlying operations.

Shares were down roughly 20% in premarket trading Friday, according to Reuters, after closing Thursday at $121.52. Reuters estimated the decline could wipe about $2.8 billion from Lululemon’s market capitalization.

Lululemon reported revenue of $2.42 billion, down 4% year over year. Comparable sales fell 9%, while Americas revenue dropped 8% and comparable sales in the region declined 12%. International revenue rose 4%.

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Diluted EPS came in at $2.92, down from $3.10 a year earlier. However, this included $0.86 per share from $134.5 million of International Emergency Economic Powers Act tariff refunds and $4.1 million of related interest. Excluding that disclosed contribution, EPS would have been about $2.06.

The refunds also added 560 basis points to Lululemon’s reported 60.5% gross margin. Operating income still fell 13% to $453.7 million.

The deterioration has reached one of Lululemon’s defining product categories. Management said during Thursday’s earnings call that legging sales declined approximately 20% in the quarter, with newer looser-fitting bottoms not yet offsetting the decline.

More significantly, Lululemon has now taken almost $1.0 billion off the top end of its original fiscal 2026 revenue forecast. In March, it projected $11.35 billion to $11.50 billion, cut it in June to $11.00 billion to $11.15 billion, and again recently cut it to $10.35 billion to $10.50 billion.

Full-year EPS guidance has similarly fallen from $12.10 to $12.30 in March to $9.48 to $9.73, with the newest range already including the $0.86 tariff benefit.

Incoming CEO Heidi O’Neill, the former Nike executive scheduled to take over September 8, will therefore inherit a company whose biggest market and signature product category are shrinking simultaneously.

Information for this briefing was found via the sources and the companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

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