Tuesday, October 21, 2025

Molson Coors, Hexo Enter Joint Venture For US CBD Beverages

It appears that Molson Coors (TSX: TPX) (NYSE: TAP) is still interested in working with Hexo Corp (TSX: HEXO) (NYSE: HEXO) despite the current failure of the duo to get CBD and THC beverage products to market in Canada. Molson and Hexo announced this morning that they will be entering into a second joint venture for the purpose of manufacturing CBD infused beverages within the US.

The new joint venture, referred to as Truss CBD USA, will see the duo look to produce and sell non-alcoholic hemp derived CBD beverages within Colorado, Molson’s home state. The venture will be majority owned by Molson, with specifics on the venture’s ownership not provided. The joint venture however will have a standalone management team, board of directors, resources and go-to-market strategy.

All production of CBD beverages will occur at facilities separate from that of Molson Coors.

CBD beverages are a growing segment within the non-alcohol beverage category and this JV provides us an opportunity to build capabilities in Colorado. We chose Colorado because of its established regulatory framework for CBD and we plan to approach any opportunities in full alignment with our commitment to commercial responsibility, transparency and compliance.

Pete Marino, President of Emerging Growth, Molson Coors

The move has been identified as part of Molson’s strategy of diversifying beyond just “the beer aisle” via wine and spirits and non-alcoholic drinks. With respect to Truss Beverages, the duo’s Canadian joint venture, they indicated that products are to be launched in Canada “later this year” with no further specifics provided.

Further specifics on Truss CBD USA were not provided.

Hexo Corp last traded at $0.50 on the NYSE.


Information for this briefing was found via Sedar, Molson Coors, and Hexo Corp. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

When 4% of Global Copper Disappears Overnight | David Gower – Emerita Resources

Mining M&A: Gold X2 Acquires Kesselrun Resources

They Said Oil Was Dead. They Were Wrong. | Michael Judson – Record Resources

Recommended

Military Seizes Power in Madagascar After President Flees

Altamira Gold Hits 395.5 Metres Of 0.4 g/t Gold At Maria Bonita

Related News

Hexo Shareholders Approve Tilray Buyout, Company Loses $117 Million In Fiscal Q3

Hexo Corp (TSX: HEXO) shareholders have formally approved the proposed acquisition by Tilray Brands (TSX:...

Thursday, June 15, 2023, 08:45:41 AM

Hexo Corp Records Q4 Revenues Of $38.8 Million, Posts Going Concern

Hexo Corp (TSX: HEXO) this morning reported its fourth quarter financial results for 2021, posting...

Friday, October 29, 2021, 08:06:15 AM

Hexo Corp Reports Revenues Of $29.5 Million, Loss Of $4.2 Million For Q1 2021

Hexo Corp (TSX: HEXO) (NYSE: HEXO) reported its fiscal first quarter 2021 financial results this...

Monday, December 14, 2020, 08:23:57 AM

Hexo Corp Is Setting Up An At-The-Market Offering

Hexo Corp (TSX: HEXO) (NYSE: HEXO) held its conference call for its first quarter 2020...

Monday, December 16, 2019, 10:50:13 AM

More Than 80% of Canada’s Cannabis CEOs at the Time of Adult-Use Legalization Have Left

Three years into adult-use legalization – fewer than 1 in 5 CEOs who were there...

Sunday, October 24, 2021, 09:00:00 AM