Success is being seen in the early stages of QYOU Media’s (TSXV: QYOU) newest channel launch. The firm this morning has indicated that it has signed four founding sponsors for The Q Marathi, the firms new channel focused on the Marathi language within India.
With distribution to over 84 million Marathi-speaking Indians, the company is seeing demand from advertisers already pick up. The company has signed L’Oreal, Himalaya, Reckitt, and Pepsi as founding sponsors of the channel. All four of the founding brands are top national advertisers within India, and originally began their relationship with Qyou on its flagship channel, The Q India.
The new channel has been designed to be similar in nature to The Q India, with the channel to reflect both the format and themes of the flagship. The channel currently features seventeen top digital creators that speak Marathi, as the channel places an emphasis on digital creators and social media stars.
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“This is a fantastic start for The Q Marathi. What took us years to accomplish with the Hindi channel was reduced to a few months as a result of our strong ad sales team and our existing relationships with top brands and advertisers. This clearly demonstrates the synergies that exist as we roll out more and more new channels and content across broadcast and digital platforms,” commented CEO Curt Marvis on the development.
The development follows the news earlier this week that the company expects significant revenue potential from a renewed distribution agreement with that of DD Free Dish.
QYOU Media last traded at $0.23 on the TSX Venture.
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