QYOU Media (TSXV: QYOU) continued its string of positive news this morning, announcing additional major advertisers have been signed by the company while the firm saw its ratings continue to improve on a week over week basis.
The latest brands to join the company are that of Unilever and Wipro, whom bring brands such as Dove, Lipton, Ponds, and Vaseline as advertising clients to The Q India. The development follows the addition of PepsiCo last week following a notable climb in the firms ratings. Unilever and Wipro are regarded as two of the largest “Fast-Moving Consumer Goods” firms globally.
Additionally, the company has also seen its BARC rating, which is equivalent to North America’s Nielsen ratings, climb from 46.3 to 48.1 over the course of the last week. The climb marks the third consecutive week of record ratings for the firms flagship channel, The Q India. The channel saw its userbase record an average time spent viewing of 110 minutes per session.
“We are thrilled to be onboarding new advertising giants that are choosing The Q as a home for their products and brands. People in North America may know Unilever via brands like Ben & Jerry’s and Axe and in India they have become the number one leader in consumer products sales across the board. These are critical relationships for us to nurture and cultivate as we solidify our audience and work to offer our ad partners the ability to reach the challenging Gen-Z and young millennial consumer.”
Curt Marvis, CEO of QYOU Media
QYOU Media last traded at $0.38 on the TSX Venture.
FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Additionally, the author personally holds shares of the company. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.
