Social media platform Bluesky attracted more than one million new users in the past 24 hours, the company said on Thursday, reaching 16 million total users amid broader growth in Twitter-alternative platforms.
The company, started by Twitter co-founder Jack Dorsey, has seen 2.25 million sign-ups in the week following the US presidential election, pushing it to the top of Apple’s App Store charts in both the US and the UK.
The growth comes as rival platform Threads, owned by Meta (Nasdaq: META), reported 15 million new sign-ups in November, with consistent daily acquisitions of one million users over the past three months, according to Instagram head Adam Mosseri.
“People are both disgusted and afraid of Elon Musk and what Twitter has become,” said Cory Johnson, Chief Market Strategist at Epistrophy Capital Research.
Bluesky CEO Jay Graber said the platform maintains higher engagement than typical social networks, with about 30% of users actively posting content. The platform, while smaller than Threads’ reported 275 million active users, operates on a decentralized structure using independent servers.
The surge in users coincided with a brief service disruption on Thursday, which the company attributed to fiber cable issues at an external internet provider.
British news outlet The Guardian this week announced its departure from X, citing concerns over Musk’s influence on political discourse.
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