QYOU Media (TSXV: QYOU) continues to expand distribution of its flagship The Q India channel as it looks to push its ratings even higher. The company this morning revealed that it has secured distribution with d2h, a digital direct-t-home (DTH) service operated by Videocon under the DISH TV India umbrella.
The announcement will see The Q brought to an additional 10 million households across India that currently subscribe to d2h’s satellite television offerings. A subsidiary of DISH TV, the subsidiary and parent co on a combined basis represents 25% of the television households in India that subscribe to satellite services.
The enhanced distribution follows just weeks after The Q managed to secure distribution with two major cable systems in key Hindi speaking markets. DEN Networks and Hathway Digital Cable Systems represent roughly 20.2 million households in the country, indicating that QYOU continues to focus on significantly expanding its distribution.
“As we push ahead in our goal of building the leading youth focused Hindi General Entertainment brand in India, it is critically important to have the maximum amount of reach possible into key markets. With the addition of d2h, one of India’s leading television platforms, we move closer to our goal. Over time, this new platform should provide more momentum for growth across brand building, ratings and revenue generation.”
Curt Marvis, QYOU Media CEO
QYOU Media last traded at $0.31 on the TSX Venture.
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