QYOU Media (TSXV: QYOU) this morning reported absolutely explosive growth in the ratings of their flagship channel. The channel, The Q India, has seen its TV rating in India jump to 46.3 gross rating points.
The rating represents the second record-breaking week in a row for the company, whom last week saw its rating hit 13.02, which at the time was a tripling of its prior high. The growth follows several distribution arrangements that have come online for the company within the country, including DD Free Dish and Dish TV, which saw the firms distribution grow to over 100 million television households.
With its rating now sitting at 46.3 GRP, the company has seen its rating severely distance itself from similar youth-oriented channels that are owned by the likes of Times of India, Viacom and Disney. The company is now reportedly nearing mass market channels such as Big Magic, Colors Rshtey and Dangal.
“We are thrilled with the recent ratings performance and continued positive trends for The Q. Most important, in our business, ratings drive revenue. This has been our stated objective in 2021…to achieve ratings results that can bring top advertisers on board and propel our ability to grow our advertising and influencer marketing revenue. Our primary objective now is making that happen on the heels of this tremendous jump in our performance on BARC. While we expect our ratings to continue to be volatile, we are ecstatic that our programming decisions are clearly resonating with our Young India viewers.”
Curt Marvis, CEO and Co-Founder of QYOU Media
QYOU Media last traded at $0.315 on the TSX Venture.
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