QYOU Media Increases Distribution By 20.2 Million Households In India

Distribution keeps improving for QYOU Media’s (TSXV: QYOU) flagship television channel in India, The Q India. The firm this morning announced that it has launched its linear network on not one, but two major cable systems in key Hindi speaking markets.

The channel has now been launched on both DEN Networks and Hathway Digital Cable systems, both of which are majority owned by Reliance Industries. The former currently has an audience of roughly 13 million households across 200 cities, while the latter has distribution to 7.2 million subscribers across 350 major cities and towns.

While not stated directly by the company, the expanded distribution is likely to improve the firms BARC rating, the India equivalent of the North American Nielsen Ratings. Improved BARC ratings, among other items, has lead to the company recently increasing its second quarter guidance to $2.6 million in revenues as a result of the impact climbing ratings have on ad sales.

“The team continues to execute with programming as evidenced by our exceptional ratings over the last three months. We have achieved these results without yet having a full complement of distribution partners that puts us on equal footing in terms of homes reached with many of the larger Hindi General Entertainment channels we are now grouped with.”

Curt Marvis, CEO

QYOU Media last traded at $0.34 on the TSX Venture.


FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Additionally, the author personally holds shares of the company. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.

Leave a Reply

Video Articles

Gold Could Easily Double Again in This Run!? | Dan Wilton – First Mining Gold

$3300 GOLD: Every $100 Rise in Gold Means Pure Profit |  Ross Beaty – Equinox Gold

First Majestic Silver: The Santo Nino Discovery

Recommended

Emerita Resources Intends To Appeal Exploitation License Granted To Minera Los Frailes

First Majestic Silver: The Santo Nino Discovery

Related News

QYOU Announces US$710,000 In New Influencer Division Contracts

QYOU Media (TSXV: QYOU) this morning announced that its Los Angeles, California based influencer marketing...

Wednesday, October 21, 2020, 09:29:09 AM

QYOU Media Appoints Simran Hoon As Inaugural CEO Of The Q India

QYOU Media (TSXV: QYOU) is looking to bolster its leadership team following the recent breakout...

Wednesday, April 28, 2021, 08:27:16 AM

QYOU Media: A Major Uplift In Viewership To Come? – The Daily Dive

Starting off the Daily Dive this week is frequent guest Curt Marvis, CEO of QYOU...

Monday, March 21, 2022, 01:30:00 PM

Is The Stock Market Too Frothy? – The Daily Dive feat G. Scott Paterson of QYOU Media

Today, host Cassandra Leah is joined by G. Scott Paterson. Paterson is a highly experienced...

Saturday, December 19, 2020, 03:00:00 PM

QYOU Enters Collaboration With Chingari, The TikTok Of India

QYOU Media (TSXV: QYOU) this morning announced that it has entered into a collaboration with...

Thursday, October 1, 2020, 09:17:00 AM