SEMRush: Analyzing Data To Extract Consumer Insights – The Daily Dive
Starting off this week on the Daily Dive is that of Eugene Levin, chief strategy and corporate development officer for Semrush (NYSE: SEMR), a recent IPO. Within, Eugene gives us a high level overview of how Semrush’s platform aggregates data from across the web to provide consumer insights, the attraction to Semrush as a service for small to medium sized businesses, and the strategy for the company going forward.
Semrush describes itself as an online visibility management SaaS platform that is used by companies globally to identify and “reach the right audience in the right context and through the right channels.” The platform provides data on trends, unique and actionable insights, and enables clients to distribute relevant content to targeted customers.
Information for this briefing was found via Edgar & the companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
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