Saturday, August 23, 2025

Latest

X’s User Base Declining Sharply Under Musk’s Ownership

More than a year after Elon Musk acquired the social media platform formerly known as Twitter, data indicates the app’s user base is shrinking at an alarming rate. 

Research firms Sensor Tower and Apptopia have found Twitter, now known as X, experiencing significant drops in daily active users on both the US and global levels. According to Sensor Tower, X had just 27 million daily active US mobile app users in February, an 18% decrease from a year earlier. Worldwide, the drop was 15% to 174 million daily users.

Via NBC News

These declines stand in stark contrast to modest growth or relatively flat user numbers for other major social apps like Snapchat, Instagram, Facebook, and TikTok over the same period. Sensor Tower analyst Abe Yousef labeled X’s user losses “the most material decline” compared to its peers.

Potential drivers of the exodus cited by Yousef include user frustration with increased hate speech and vulgar content following X’s relaxed moderation policies, as well as overall technical issues and competition from video-focused apps.

Also read: Even Kevin O’Leary Has Given Up on X, Says It’s ‘A Cesspool’

While X claimed a higher global user number of 250 million daily actives, this still represents a drop from when Musk purchased the company and its 258 million “monetizable” daily users. On a monthly basis, X says it has 550 million users, up just 1.5% since July 2022.

Related: Elon Musk Pushed So Many People Away From Twitter That There Are At Least Two Studies About It

The declining user metrics have been accompanied by an exodus of major advertisers from the platform. Sensor Tower found 75 of the top 100 US advertisers on X last October had ceased spending on the app.

X’s revenue from subscriptions and other in-app purchases was about $9.5 million in February according to Sensor Tower, a fraction of the $1.18 billion in revenue Twitter reported in the second quarter of 2022 before Musk’s takeover.

The launch of Meta’s Threads app as a Twitter alternative has further exacerbated X’s troubles. Though its own user numbers remain modest so far, Threads saw 46 million US mobile app downloads in February versus just 2.9 million for X based on Apptopia data.

Musk has implored his remaining 177 million followers to promote X and urged new signups, saying “1.7 million people join X every day.” However, third-party data suggests X is struggling to attract and retain users in the face of reinvigorated competition and the impacts of Musk’s leadership changes.


Information for this story was found via NBC News and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Aya Gold Q2 Earnings: Production Slips Amid Ramp Up

i-80 Gold Q2 Earnings: Better, But Not Great

Artemis Q2 Earnings: Strong Start For A New Operator

Recommended

Emerita Resources Expands El Cura Drill Program By 10,000 Metres As Deposit Remains Open For Expansion

ESGold Signs MOU For Tailings Project In Colombia With Grades Up To 42 g/t Gold, 280 g/t Silver

Related News

Elon Musk Suspends Twitter Accounts Of Journalists, Competitor Mastodon

For a “free speech absolutist,” Twitter CEO Elon Musk seems to be doing the opposite....

Thursday, December 15, 2022, 09:17:49 PM

Trump is Back! Meta Restores Former President’s Facebook Account

Donald Trump’s Facebook and Instagram accounts have been restored, allowing the former president to post...

Saturday, February 11, 2023, 11:19:00 AM

Dogecoin Rallies After Elon Musk Acknowledges Mark Cuban’s Claim that it’s the Best Crypto as Medium of Exchange

Dogecoin was sent rallying on Monday morning, after Tesla CEO Elon Musk agreed with Mark...

Tuesday, August 17, 2021, 10:07:00 AM

Elon Musk’s Starlink Is Starting To Lose Subsidies

The U.S. Federal Communications Commission (FCC) has upheld its 2022 decision to reject SpaceX’s satellite...

Thursday, December 14, 2023, 11:46:00 AM

MrBeast Takes Elon Musk Up On His Offer, Posts First X Video ‘To Test’ Ad Revenue

YouTube megastar MrBeast, also known as Jimmy Donaldson, uploaded a video directly on Elon Musk’s...

Tuesday, January 16, 2024, 11:07:00 AM