Qyou Media (TSXV: QYOU) this morning announced that its flagship channel, The Q India, has been launched on nine new cable platforms today across the states of Delhi, Maharashtra, and Uttar Pradesh within India. The additions focus on the Hindi speaking market within the country, the firms core focus demographic that makes up over 525 million people.
The additional platforms that have added to the distribution of The Q India were selected by the company after matching audience demographics with current viewership data. Revenue is expected to be generated from the additions via the recently annonced capability of the company to target ads on a cross platform and localized basis, which is expected to maximize potential revenue.
Platforms selected by the company for additional distribution are said to be in regions that have been producing “surging viewership.” Results from these regions have seen The Q India rise from gross rating point levels of 0.2 in week 33 of 2020, to that of 2.1 in week 47, representing a growth rate of 950% over that time period.
“While India has several very large distributors in the cable and satellite business, to really succeed it is also critical to be carried on the numerous smaller platforms that cover key regions in the country. We are currently focused on what is known as “HSM”, the Hindi Speaking Market, made up of over 525 Million people in India.”
Sunder Aaron, co-founder of The Q India
Qyou Media last traded at $0.12 on the TSX Venture.
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